This is a great example of an antique, collectible Mickey mouse watch. Manufactured more than seventy years ago, the value has risen from $2.95 at time of sale to several hundred dollars today.
Finding these watches with the box intact is very rare. You can find 30-40 year old Mickey watches regularly on eBay in the fifty to one hundred dollar range, but the ones from the 1930’s come up rarely and always go fast and for top dollar.
If you can’t get your hands on an older model, it’s a pretty safe bet that the 1970’s and 1980’s models will appreciate in value going forward. This watch, of course, may be long-gone by the time you come across this post but, if you’re patient, you’ll find one like it.